What Your Logo Says to Your Customers
What Your Logo Says to Your Customers See... it's already starting to pile on and get difficult. For most of the business owners reading this, you hopefully already have a great logo that represents your brand. But you know, it's never too late to polish it up and make some very minor changes. (That's another thing about logos-it's not smart to drastically alter them out of fear or audience alienation and/or brand confusion). So what makes a great logo? What should your logo convey to a potential customer that is unfamiliar with your brand? And why, oh why, do people make such a big deal about logos anyway? Let's begin... Your logo should speak of professionalism. You want a logo that is obviously a connection to your business. For some, this can be as simple as the acronym or abbreviation for your business, designed in cold colors or interesting shapes. For others, this might mean that you need to get a little more artistic and creative with it. Whatever you do, ...